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  1. They make their money by charging fees on assets under management.

    Assets have gone down because (1) people have gotten scared and pulled their money out of mutual funds and put it in FDIC insured bank deposits, and (2) the stock that people have left in their mutual fund accounts has dropped in dollar value.

    So the funds are trying to replace all the lost assets.

  2. Simple Answer is All Equity market is in Intermediate Bull Run, So They are offering all offers to Attract Money by All past record and future growth